The goal of this project was to create the first-ever interactive showroom for Meritor's product, in this case, a heavy truck axel.
Due to the product being massive in weight, this client didn't have any product shown in their reseller's stores. our challenge was to create a solution that could move around stores and be easy to handle.
It all started with a simple draft
and mapping everything about this idea. We chose design thinking to move with this.
After carefully analyzing every aspect of this idea we hoped to reach these goals:
Increase Brand Awareness, Improve relationships with re-sellers, Prove the best-quality product, and make it accessible cost-wise.
With our goals in sight, all we needed was a action plan:
Mapping the risks and everything that we needed was also a great activity.
After all, we created a unique design that could be transported to all the re-sellers stores. It has an interactive display with a 3D model of the product where you can check all the information about it.
Final Product Exhibited at FENATRAN, the biggest heavy-duty trade show in LatAm