Phase 1
By immersing myself in the unique atmosphere of Pipa, I developed a cohesive brand identity that perfectly captured its relaxed, Brazilian-inspired ambiance. Through the thoughtful use of vibrant colors, warm hospitality, and tropical elements, I created visuals that resonate with the target audience and reflect Pipa's essence.
To convey Pipa's unique blend of a restaurant, bar, and hostel, I designed visually appealing collaterals that harmonized with its relaxed, tropical vibe. Through captivating layouts, tasteful typography, and carefully curated imagery, I created a cohesive visual language that elevated Pipa's overall brand experience.
One of the key highlights of the project was crafting menus that showcased Pipa's mouthwatering culinary offerings. By employing visually engaging layouts, I highlighted the diversity of dishes and drinks available. The incorporation of vibrant colors, tasteful typography, and enticing imagery transported guests to the exotic flavors of Brazil.
Completing the Pipa project was a fulfilling experience that allowed me to showcase my skills as a graphic designer. By creating a cohesive brand identity, designing a versatile logo, crafting captivating visual collaterals, and enhancing the restaurant, bar, and hostel environment, I successfully brought Pipa's relaxed and Brazilian-inspired vision to life.
